As we know, information can get from everywhere we want. For
the organization, employees can get the information based on their observation,
analyzing, and others from many resources to make any decisions. Through that
methods also can achieve the organization’ goals and objectives if they apply
the right tools to find information.
After I learn from this chapter, I am able to know that all
have their own organizational information that have been divide into 3 section,
there are information level ( goals and objectives of organization, revenues or
profit), information format ( letter, memo, faxes and others), and information
granularities ( reports for all salesperson, reports by department).
The information also have dive into 2, there are
transactional information (airline ticket, sales receipt) and analytical
information (sales projections, future growth, and trends)
Timeliness also important in the organization. Every
information must inform immediately or up-to-date information. When the
information immediate up-to-date, so the response of the information also can
receive quickly.
Every employee must to make sure that information was
correctly from any mistake such as:
·
Is the name spelled
correctly?
·
Is the address complete
including street, city, and code and state?
·
Is the summary information
same with the detailed information?
·
Is each transaction, entity
and event represent only once in the information?
·
Is the information current
with respect to the business requirement?
Potential of the business will be effect by low quality
information such as inability to accurate track customers, difficulty
identifying valuable customers, marketing to nonexistent customers and others.

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